SIRXMKT002 Use social media to engage customers

This unit describes the performance outcomes, skills and knowledge required to manage the use of social media platforms to interact with customers and promote products and services.


This training applies to individuals working in customer service management roles in a diverse range of industry sectors and business contexts that have a social media presence. They operate independently with some responsibility for decision making, and within established organisational policies and procedures.

This course will develop a range of skills that may be required for roles in the following areas:

  • Marketing & Promotions Officer
  • Retail Supervisor
  • Customer Service Officer
  • Small Business Owner
  • Administration Officer




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